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This Magnum deep diving crankbait by Strike King is designed to catch big bass that live in 25 feet or deeper. For its magnum size and depth capability, this bait has very little resistance and won't wear you out after throwing it all day, if thrown on the proper equipment. Like all Strike King baits, this bait is equipped with premium hardware and available in countless tournament winning colors.

This crankbait, by Strike King, is a great alternative to Strike King's 5XD crankbait. Featuring a slightly different action at different depth range, this crankbait offers something new that the fish hardly see. Like all Strike King baits, this bait is equipped with premium hardware and available in countless tournament winning colors.

This crankbait by Strike King is great for targeting bass at the 15 foot depth. Great for bumping off deep cover where the giant bass live, this bait is a proven fish catcher. Like all Strike King baits, this bait is equipped with premium hardware and available in countless tournament winning colors.

This deep diving crankbait by Strike King has become the standard of all deep diving crankbaits. Great for covering the 17-20 foot depth range, this bait is a proven fish catcher at a great price. Like all Strike King baits, this bait is equipped with premium hardware and available in countless tournament winning colors.
Barfish, Crystal Shad, Natural Shad, Pro Blue $6.99

This deep diving crankbait by Strike King has become the standard of all deep diving crankbaits. Great for covering the 17-20 foot depth range, this bait is a proven fish catcher at a great price. Like all Strike King baits, this bait is equipped with premium hardware and available in countless tournament winning colors.

The SPRO Little John DD is designed by Elite Series Pro, John Crews.  It dives 17-20 feet on a cast and has the same, proven profile of the Little John lineup which makes it almost a guarantee to catch fish.

Great for doing what the regular Spro Little John 50 Crankbait does, now in the 7-9 foot depth range. Featuring a different bill, this crankbait will dive deeper while still retaining its same action and body.

This crankbait was designed by Elite pro Mike McClelland to be the ultimate crawfish imitator. It accomplishes this by its perfect profile and size paired with numerous crawfish colors to perfectly match any crawfish. Additionally, it comes through rocks very naturally without getting hung. Diving to the 9-14 foot range, this is a great choice for any situation where the bass are feeding near the bottom in that depth range. Equipped with Gamakatsu hooks and hardware, this bait is tournament ready right out of the package.

This series of crankbaits by rapala offers a tournament grade balsa crankbait at a very reasonable price compared to other balsa baits. DT is short for Dive To, and these crankbaits will dive to the exact depth stated in the name. For example, a DT4 will dive 4 feet deep and a DT20 will dive 20 feet deep. If you ever forget which one you are looking at, Rapala cleverly wrote it on the bill of each bait, while still keeping it invisible to the fish. Fitted with VMC hooks and hardware, these baits are tournament-ready right out of the package. Available in standard Rapala colors or Ikes Custom Ink Colors, there is a color for every situation.

This series of crankbaits by rapala offers a tournament grade balsa crankbait at a very reasonable price compared to other balsa baits. DT is short for Dive To, and these crankbaits will dive to the exact depth stated in the name. For example, a DT4 will dive 4 feet deep and a DT20 will dive 20 feet deep. If you ever forget which one you are looking at, Rapala cleverly wrote it on the bill of each bait, while still keeping it invisible to the fish. Fitted with VMC hooks and hardware, these baits are tournament-ready right out of the package. Available in standard Rapala colors or Ikes Custom Ink Colors, there is a color for every situation.

This series of crankbaits by rapala offers a tournament grade balsa crankbait at a very reasonable price compared to other balsa baits. DT is short for Dive To, and these crankbaits will dive to the exact depth stated in the name. For example, a DT4 will dive 4 feet deep and a DT20 will dive 20 feet deep. If you ever forget which one you are looking at, Rapala cleverly wrote it on the bill of each bait, while still keeping it invisible to the fish. Fitted with VMC hooks and hardware, these baits are tournament-ready right out of the package. Available in standard Rapala colors or Ikes Custom Ink Colors, there is a color for every situation.

These balsa, narrow billed crankbaits by Rapala are a long time staple for cold water. Featuring a tight, subtle swimming action that is unmatched by any plastic bait, this crankbait gives you premium balsa performance with the price of a plastic bait. Available in several sizes and colors, including Ikes Custom Ink Colors, there is a Shad Rap for every situation. Equipped with VMC hooks and hardware, these baits are tournament ready right out of the package.

These balsa, narrow billed crankbaits by Rapala are a long time staple for cold water. Featuring a tight, subtle swimming action that is unmatched by any plastic bait, this crankbait gives you premium balsa performance with the price of a plastic bait. Available in several sizes and colors, including Ikes Custom Ink Colors, there is a Shad Rap for every situation. Equipped with VMC hooks and hardware, these baits are tournament ready right out of the package.

These balsa, narrow billed crankbaits by Rapala are a long time staple for cold water. Featuring a tight, subtle swimming action that is unmatched by any plastic bait, this crankbait gives you premium balsa performance with the price of a plastic bait. Available in several sizes and colors, including Ikes Custom Ink Colors, there is a Shad Rap for every situation. Equipped with VMC hooks and hardware, these baits are tournament ready right out of the package.

These balsa, narrow billed crankbaits by Rapala are a long time staple for cold water. Featuring a tight, subtle swimming action that is unmatched by any plastic bait, this crankbait gives you premium balsa performance with the price of a plastic bait. Available in several sizes and colors, including Ikes Custom Ink Colors, there is a Shad Rap for every situation. Equipped with VMC hooks and hardware, these baits are tournament ready right out of the package.

These balsa, narrow billed crankbaits by Rapala are a long time staple for cold water. Featuring a tight, subtle swimming action that is unmatched by any plastic bait, this crankbait gives you premium balsa performance with the price of a plastic bait. Available in several sizes and colors, including Ikes Custom Ink Colors, there is a Shad Rap for every situation. Equipped with VMC hooks and hardware, these baits are tournament ready right out of the package.

These balsa, narrow billed crankbaits by Rapala are a long time staple for cold water. Featuring a tight, subtle swimming action that is unmatched by any plastic bait, this crankbait gives you premium balsa performance with the price of a plastic bait. Available in several sizes and colors, including Ikes Custom Ink Colors, there is a Shad Rap for every situation. Equipped with VMC hooks and hardware, these baits are tournament ready right out of the package.

This bait is a time-tested fish catcher. Featuring an unbeatable action, this lure is untouchable when it comes to cranking rock and other cover in 7-12 feet. This bait works great year round and in all water clarities. Ideal for imitating a fleeing crawfish, this bait is also available in some shad and UV patterns too. What make this bait special is that it hunts, which means that it doesn't run in a straight line. Not many crankbaits are able to accomplish this, and this bait was the first bait to do that.

This medium diving crankbait by Strike King is a great bait for all conditions. Featuring a smaller body than other crankbaits of this depth category, this bait is great for imitating smaller forage at a depth the fish have never seen before. Running at 10-12 feet, this bait has the perfect action that makes it great for all conditions. Like all Strike King baits, this bait is equipped with premium hardware and available in countless tournament winning colors.

This crankbait was designed by Elite pro Mike McClelland to be the ultimate crawfish imitator. It accomplishes this by its perfect profile and size paired with numerous crawfish colors to perfectly match any crawfish. Additionally, it comes through rocks very naturally without getting hung. Diving to the 9-14 foot range, this is a great choice for any situation where the bass are feeding near the bottom in that depth range. Equipped with Gamakatsu hooks and hardware, this bait is tournament ready right out of the package.

The LC Series is the first high quality plastic square bill crank bait ever made. Over the last several years, the LC Series crankbait has replaced balsa wood crankbaits in tackle boxes for cover fisherman everywhere. The LC Series is a high floating plastic crankbait that is much more durable than its predecessor wooden crankbaits. The LC Series reigns supreme in heavy hard rocky bottom areas where large bass lurk.

For your next trip to the lake be sure to pack the all new MR-6 Mid-Range Crankbait from Bill Lewis. This crankbait is designed by Major League Fishing Pro Mark Daniels Jr. and features flat sides with a tapered tail for great action and balanced buoyancy with a slow rise to the surface. The MR-6 can each depths of up to 6 feet deep.

Designed by one of the most dominant crankbait anglers of all time and former B.A.S.S Angler of the Year, Timmy Horton, the Azuma Timmy Horton Z Boss Crankbaits deliver cutting edge performance that took over two years of testing and developing to perfect. Built with a hydrodynamic profile, the Azuma Timmy Horton Z Boss Crankbaits are shaped like a sports car, which reduces drag and generates a quicker descent that allows anglers to deep crank all day long with little fatigue unlike other hard pulling crankbaits. The unique shape of the Azuma Timmy Horton Z Boss Crankbaits also produces a tighter wobbling action, which triggers more bites from lure shy fish that have grown wary to loud, hard thumping crankbaits.

Fitted with an advanced weight transfer system, the Azuma Timmy Horton Z Boss Crankbaits deliver extended casting distance that ensures maximum time spent in the strike zone. They are also armed with a pair of razor sharp treble hooks attached by premium split rings, which provides an increased hook up and landing ratio. Available in a selection of Timmy’s favorite colors, the Azuma Timmy Horton Z Boss Crankbaits provide an innovative design that outperforms the rest of the crankbaits in your tackle box.

Designed by one of the most dominant crankbait anglers of all time and former B.A.S.S Angler of the Year, Timmy Horton, the Azuma Timmy Horton Z Boss Crankbaits deliver cutting edge performance that took over two years of testing and developing to perfect. Built with a hydrodynamic profile, the Azuma Timmy Horton Z Boss Crankbaits are shaped like a sports car, which reduces drag and generates a quicker descent that allows anglers to deep crank all day long with little fatigue unlike other hard pulling crankbaits. The unique shape of the Azuma Timmy Horton Z Boss Crankbaits also produces a tighter wobbling action, which triggers more bites from lure shy fish that have grown wary to loud, hard thumping crankbaits.

Fitted with an advanced weight transfer system, the Azuma Timmy Horton Z Boss Crankbaits deliver extended casting distance that ensures maximum time spent in the strike zone. They are also armed with a pair of razor sharp treble hooks attached by premium split rings, which provides an increased hook up and landing ratio. Available in a selection of Timmy’s favorite colors, the Azuma Timmy Horton Z Boss Crankbaits provide an innovative design that outperforms the rest of the crankbaits in your tackle box.

Designed by one of the most dominant crankbait anglers of all time and former B.A.S.S Angler of the Year, Timmy Horton, the Azuma Timmy Horton Z Boss Crankbaits deliver cutting edge performance that took over two years of testing and developing to perfect. Built with a hydrodynamic profile, the Azuma Timmy Horton Z Boss Crankbaits are shaped like a sports car, which reduces drag and generates a quicker descent that allows anglers to deep crank all day long with little fatigue unlike other hard pulling crankbaits. The unique shape of the Azuma Timmy Horton Z Boss Crankbaits also produces a tighter wobbling action, which triggers more bites from lure shy fish that have grown wary to loud, hard thumping crankbaits.

Fitted with an advanced weight transfer system, the Azuma Timmy Horton Z Boss Crankbaits deliver extended casting distance that ensures maximum time spent in the strike zone. They are also armed with a pair of razor sharp treble hooks attached by premium split rings, which provides an increased hook up and landing ratio. Available in a selection of Timmy’s favorite colors, the Azuma Timmy Horton Z Boss Crankbaits provide an innovative design that outperforms the rest of the crankbaits in your tackle box.

Designed by one of the most dominant crankbait anglers of all time and former B.A.S.S Angler of the Year, Timmy Horton, the Azuma Timmy Horton Z Boss Crankbaits deliver cutting edge performance that took over two years of testing and developing to perfect. Built with a hydrodynamic profile, the Azuma Timmy Horton Z Boss Crankbaits are shaped like a sports car, which reduces drag and generates a quicker descent that allows anglers to deep crank all day long with little fatigue unlike other hard pulling crankbaits. The unique shape of the Azuma Timmy Horton Z Boss Crankbaits also produces a tighter wobbling action, which triggers more bites from lure shy fish that have grown wary to loud, hard thumping crankbaits.

Fitted with an advanced weight transfer system, the Azuma Timmy Horton Z Boss Crankbaits deliver extended casting distance that ensures maximum time spent in the strike zone. They are also armed with a pair of razor sharp treble hooks attached by premium split rings, which provides an increased hook up and landing ratio. Available in a selection of Timmy’s favorite colors, the Azuma Timmy Horton Z Boss Crankbaits provide an innovative design that outperforms the rest of the crankbaits in your tackle box.

Designed by one of the most dominant crankbait anglers of all time and former B.A.S.S Angler of the Year, Timmy Horton, the Azuma Timmy Horton Z Boss Crankbaits deliver cutting edge performance that took over two years of testing and developing to perfect. Built with a hydrodynamic profile, the Azuma Timmy Horton Z Boss Crankbaits are shaped like a sports car, which reduces drag and generates a quicker descent that allows anglers to deep crank all day long with little fatigue unlike other hard pulling crankbaits. The unique shape of the Azuma Timmy Horton Z Boss Crankbaits also produces a tighter wobbling action, which triggers more bites from lure shy fish that have grown wary to loud, hard thumping crankbaits.

Fitted with an advanced weight transfer system, the Azuma Timmy Horton Z Boss Crankbaits deliver extended casting distance that ensures maximum time spent in the strike zone. They are also armed with a pair of razor sharp treble hooks attached by premium split rings, which provides an increased hook up and landing ratio. Available in a selection of Timmy’s favorite colors, the Azuma Timmy Horton Z Boss Crankbaits provide an innovative design that outperforms the rest of the crankbaits in your tackle box.